Business Model For Panera Bread 1

Question Description

read the article and analyze, answer the following BOLD question, and be aware of the key points when you answer question

1. Customer segments

For whom are we creating value?

who are our most important customers?

Mass market

Niche market



Multi-sided plaform.

2. Cost Structure

What are the most important costs inherent in our business model? Which Key Resources are most expensive?
Which Key Activities are most expensive?

is your business more:

Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)

Value Driven ( focused on value creation, premium value proposition)

sample characteristics:

Fixed Costs (salaries, rents, utilities) Variable costs
Economies of scale
Economies of scope

3. Revenue Streams

For what value are our customers really willing to pay? For what do they currently pay?
How are they currently paying?
How would they prefer to pay?

How much does each Revenue Stream contribute to overall revenues?


Asset sale
Usage fee
Subscription Fees Lending/Renting/Leasing Licensing
Brokerage fees Advertising

Fixed pricing

List Price

Product feature dependent

Customer segment dependent

Volume dependent

dynamic pricing

Negotiation( bargaining)

Yield Management


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