Marketing plan, alphabet inc, marketing segmentation and targeting

This is a split group assignment. It is a final marketing plan for Alphabet Inc. The product is Smart Contact Lenses. My portion of the plan is focused on Marketing Segmentation/targeting and the competitive environment section of a template we found. I will include the template below to help guide. I will also include every marketing plan paper leading up to this for reference. 

Please write 1.5 pages on this section of the plan: ALPHABET INC MARKETING SEGMENTATION AND TARGETING, AND…. COMPETITIVE ENVIORNMENT. 

This is a plan we are creating, not one that already exists. No intro and conclusion is necessary, another contributor is writing that part.  

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