Prepare individually a word document, presenting your diagnosis and


More and more companies develop radically new business models to tackle contemporary urgent issues of sustainability.
At least 5 “shifting” dimensions can be identified, along which these new business models explore solutions in order to minimize negative externalities and maximize positive externalities:
– From linear to circular product life cycle
– From exclusive to inclusive products and services
– From products manufacturing and distribution to service delivery
– From global to local value system
– From competition to cooperation

Select a company you know well ( company-HEIDELBERG ) or a product/a service you would like to improve.
a) Diagnosis
• Describe the current business model of the company using the business model canvas (in a synthetic manner, with bullet-points) (see below).
• Identify the main weaknesses of the current model in terms of environmental or social impact. You can focus on the most important one if easier.
b) Solition
• Imagine a more sustainable model using (at least) one “shifting” dimension
• Describe on which part of the business model you need to innovate to
implement your idea.
• Explain why your model would be feasible and analyze the key difficulties to the implementation (internal and external changes, cultural barriers, willingness to pay, competitors…)

Prepare individually a word document, presenting your diagnosis and solution. Explain your choices and promote your model as if you are in front of a potential impact investor you want to convince (

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